How RozeMedia Helped Mint Home Solutions Rank, Scale, and Automate
A Case Study on Growing a Home Service Brand Across Saskatoon, Regina, and Lethbridge
The Snapshot
Client: Mint Home Solutions
Industry: Home Services (Window Cleaning, Gutter Cleaning, LED Lighting)
Locations: Saskatoon, Regina, Lethbridge
Scope: SEO, Website Development, Automation, CRM Setup, Email Workflows
Next Phase: Blog Content Strategy + Social Media Management
Table of Contents
How RozeMedia Helped Mint Home Solutions Rank, Scale, and Automate
A Case Study on Growing a Home Service Brand Across Saskatoon, Regina, and Lethbridge
2. A Website That Converts Leads Automatically
3. Local SEO That Gets Them Found in 3 Cities
4. Automation That Frees Up Time and Grows Sales
The Founders Behind the Brand
Mint Home Solutions was started by Jayce Nelson and Brady Nelson, two university students from Lethbridge who moved to Saskatoon to study at the University of Saskatchewan. What began as a seasonal job cleaning windows turned into a trusted local business offering multiple services across three cities.
Jayce leads the technician side—managing the crew and ensuring quality work. Brady focuses on sales and customer experience. Together, they built a reputation for clean work, punctual service, and strong word-of-mouth.
But while their boots-on-the-ground operation was solid, their digital infrastructure didn’t reflect that. Their old website was outdated, they weren’t ranking locally, and every new job required manual quoting, follow-up, and hiring.
They came to RozeMedia looking for a system—and that’s exactly what we built.
The Challenge
Despite their strong service and client reviews, Mint had almost no online visibility. Their entire business relied on referrals and repeat clients. That limited their ability to grow beyond word-of-mouth and created inconsistent revenue.
Their site wasn’t mobile-friendly
They weren’t ranking for key search terms like “window cleaning Saskatoon”
They had no automation—every lead, hire, and follow-up was manual
We stepped in to build a new foundation—starting with brand strategy, local SEO, automation workflows, and a fully integrated website.
What We Delivered
1. A Brand Built for Growth
We helped Mint evolve from Elite Window Cleaning into a broader, more scalable brand. The new name—Mint Home Solutions—works across services and cities. It’s local, memorable, and clean.
We designed:
A new Website with proper structuring.
Messaging that reflects trust, simplicity, and attention to detail.
A brand voice that’s professional but down-to-earth.
Now they’re positioned not just as a window cleaning crew—but as a reliable, multi-service home solution provider that can grow across cities.
2. A Website That Converts Leads Automatically
We built Mint’s new site on GoHighLevel, giving them more than just a website—it’s a full lead-gen system.
Key features:
Fast, mobile-first design
SEO-optimized service pages for each city
Strong CTAs with embedded quote forms
Automated response workflows via SMS and email
CRM integration with lead tagging, pipelines, and notifications
Now their leads can come in after business hours—and every lead is followed up with a fast, automated message that keeps the conversation going. That alone has helped streamline their workflow and improve response times.
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3. Local SEO That Gets Them Found in 3 Cities
Mint now operates in Saskatoon, Regina, and Lethbridge. We made sure their new site was optimized to rank in each one.
SEO setup included:
Location-specific keywords and page structures
On-page SEO (H1–H4s, meta titles/descriptions, internal links)
Google Business Profile optimization for each city
Image alt tags and FAQ schema for added visibility
While it’s still early in the project, we’ve already started seeing traction in organic search—especially for keywords like “window cleaning Saskatoon” and “gutter cleaning Regina.”
4. Automation That Frees Up Time and Grows Sales
One of the biggest improvements so far? Automation.
Mint’s original workflow relied heavily on manual quoting, follow-ups, and hiring. That meant hours lost each week and missed opportunities.
Now, we’ve automated key processes using GoHighLevel:
Lead nurturing workflows—each quote request triggers an instant SMS and email
Internal notifications to make sure no form goes unnoticed
Hiring pipelines to track seasonal applicants and send next steps automatically
Email deliverability protections (SPF, DKIM, DMARC) to make sure messages land in inboxes
This shift has already saved them 10–15 hours per week in admin time—and more importantly, created a consistent system for following up with leads quickly.
Automation didn’t just save them time—it gave them space to focus on operations, service quality, and expansion.
5. The Next Step: Blog Content + Social Media Growth
Our next priority with Mint is content and reach.
We’ve developed a blog strategy focused on local, SEO-friendly topics like:
When to clean your gutters in Saskatchewan
How LED lights can reduce winter energy bills
What to expect from your first window cleaning visit
This blog content will support their local rankings and bring in organic traffic over time—especially from customers who aren’t yet ready to book but are searching for answers.
We’re also gearing up to launch and manage Mint’s social media presence, so they can build awareness, promote seasonal offers, and strengthen their local brand identity across platforms like Facebook and Instagram.
Summary of Wins So Far
What You Can Learn from This
You don’t need a huge team or a massive ad budget to grow. You need a system.
A brand that reflects your professionalism
A website that turns visitors into booked jobs
SEO that puts you in front of high-intent customers
Automation that keeps things moving when you're offline
A long-term content plan that builds authority
Mint is only two months into this new setup—but the structure is in place. The website is converting. SEO is kicking in. Automation is saving time. And we’re just getting started.
Explore More Success Stories: View Other Case Studies
Want to Build a System Like This?
We’re RozeMedia, and we build websites, systems, and SEO strategies for home service businesses across Canada.
If you’re tired of juggling leads, doing everything manually, or being invisible in search, it’s time to change that.
Book a Free Audit
We’ll review your site, your current systems, and show you what’s working—and what’s not.
Schedule Your Strategy Call
Let’s turn your business into a brand—and your website into your hardest-working employee.
